We are a full service Internet marketing firm that specializes in SEO. We use all the latest technologies to get you to the top of search engines, increase your exposure on the web, dramatically increase traffic to your site, and massively increase your company's online revenue.
Search engine optimization (SEO) is the art and science of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.
The Bottom Line - Good SEO will get your website to the top of the search engines, and dramatically increase your gross revenue.
Pay-Per-Click advertisement is an Internet advertising model used on search engines, where advertisers pays every time a user actually clicks on an advertisement to visit the advertiser's website. Advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, the advertisements may be displayed. Such advertisements are called sponsored links. They appear at the top of the search results page (usually highlighted) and in a column on the right side of the search results page
The Bottom Line - PPC advertisement can be an extremely effective way to immediately boost revenue, but don't dive into it unless you know what you are doing. When you are paying every time someone just clicks your site, you better have a game plan for converting those clicks into sales! Otherwise, the only thing you will end up with is a big bill from Google®.
SEO is ultimately much better long-term strategy for a couple reasons. Firstly, people click the organic (SEO) results a lot more than they click the PPC links. This means that succeeding at an SEO campaign will get you a lot more traffic that succeeding at a PPC campaign. Secondly, PPC is exactly that, Pay-Per-Click. This means you have to pay every single time someone visits your site. So not only are you getting less traffic through PPC, but you are also paying more.
The Bottom Line - The best analogy for this, is the story of "The Tortoise and The Hare". If you remember the story, the hare was fast and got off to a huge head start, but it was the tortoise that ultimately won the race. PPC is much like the hare. It will start making you money right off the bat, but remember that you are paying for every single click. This can add up fast!
SEO is much like the Tortoise. It is a little slower to get going, but SEO ultimately wins as the most cost effective way to generate massive online revenue. It usually takes a couple of months to get your site to the top of the search engines, but the wait is worth it!? When you do get to the top, you will get traffic, traffic, and more traffic to your site. The best part is you will not be paying per click!
Because every project is so unique, we customize each package specifically for you, the client. We offer free quotes and website analysis, so please take advantage of these complementary services.